Oxfam Hong Kong

Address： 17/F., China United Centre, 28 Marble Road, North Point, Hong Kong

Telephone： 2520 2525

Email： [email protected]

Website： http://www.oxfam.org.hk

Looking for a meaningful career that allows you to make a difference in the world? Join Oxfam Hong Kong, a member of the Oxfam confederation, in creating a world free of poverty. As an independent development and relief agency, we work with people living in poverty and partner organisations to implement effective development, humanitarian, policy advocacy, and public education programmes. 

We are seeking passionate individuals to join our team and contribute to our poverty alleviation work. Join us and be part of the solution to end poverty and create a better world for all.

Marketing & Digital Communications Officer (2-year contract, Renewable)

[Ref.: FCU/MDCO/24/01]

Events Marketing Communications

• Planning, and executing communications and marketing strategies to promote Oxfam Hong Kong’s fundraising and program projects to drive attendance, participate and support, such as the Oxfam Rice, Oxfam Trailwalker, Musical Marathon, etc.
• Conduct market research to identify target audiences, key messaging, and optimal marketing channels for each event.
• Collaborate and engage with the events team and key stakeholders including sponsors, partners, media and community organizations to align marketing efforts with event objectives and themes from planning to execution and production.
• Develop compelling event messaging and content for various channels, including social media, website, email campaigns, and press releases. Responsible for marketing communications tasks, including media liaison and publicity, writing press release and features for fundraising activities in English and Chinese. S/He is required to render logistical support for media and communications work of the Unit.
• Work with internal design team and external agencies to create visually appealing and engaging promotional materials and manage media planning and PR on media exposure and media coverage, and promotional collaborations.
• Establish and maintain relationships with press media, key influencers, and potential event attendees to expand the event’s reach and impact.
• Develop and execute digital marketing campaigns to promote events across various online platforms including our own digital platforms and social media platforms, including Facebook, Instagram, Youtube, wechat, Weibo and LitteRedbook etc. Keep up with good knowledge on new trend in digital for promotions.
• Monitor and analyze digital marketing metrics to evaluate campaign effectiveness and make data-driven improvements, including attendance, engagement, and return on investment on media.
• Cross team support on additional tasks and assignments as reasonably requested by his/her direct supervisor.

Digital Communications

• Conduct regular website audits to identify areas for improvement, such as SEO, user experience, and performance.
• Collaborate with internal stakeholders and external vendors for website design, development, and maintenance activities, including the launch of new pages, features, or functionalities.
• Track and analyze social media metrics and provide regular reports on the performance and effectiveness of social media campaigns.
• Stay up-to-date with the latest trends and best practices in social media, digital communications, and emerging technologies, and identify opportunities to incorporate them into our digital strategies.
• Collaborate with cross-functional teams to gather information and create content for various communication channels, both online and offline.

Requirements:

• Degree in Marketing, Communications or Journalism with at least 7-8 years’ relevant working experience in marketing, advertising, or event management. Candidate with less experience will be considered as Marketing & Digital Communications Officer II.
• Solid experience in planning and managing communications and public engagement events, including both online and offline engagement.
• Strong strategic thinking and ability to develop and execute effective marketing plans.
• Knowledge of digital marketing tools and social media platforms, video editing skills preferred
• Strong project management skills and ability to meet deadlines.
• Analytical mindset and ability to measure and evaluate marketing performance.
• Creative with good interpersonal and project management skills, and able to work under pressure.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Passion for the organization’s mission and commitment to making a positive social impact.
• Identification with Oxfam’s mission and vision is a must.

Closing date for application: 27 July 2024

You are invited to send your application letter, curriculum vitae with your current and expected salary and date of availability to Human Resources Manager by email to [email protected].

At Oxfam Hong Kong, our culture is shaped by our values, which reinforce what we care about and how we do things. Our five core values are: Justice, Empowerment, Inclusiveness, Accountability and Innovation. Learn more about Oxfam Hong Kong here: https://www.oxfam.org.hk.

Oxfam is committed to preventing any type of unwanted behavior at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. Note: All offers of employment will be subject to satisfactory references and may be subject to appropriate screening checks, which can include criminal records and terrorism finance checks.

(Data collected will only be used to process job applications. Applicants who are not invited for an interview within six weeks from the closing date can assume that their application was unsuccessful. All related information will be kept up to 12 months and all personal data will be destroyed afterwards.)

Oxfam Hong Kong is an equal opportunities employer.

** Apart from the vacancy in the Hong Kong Council of Social Service, this Council will not be responsible for processing any of the above vacancies. If you are interested in applying for the above vacancies, please submit your application directly to the relevant authorities. Thanks for your cooperation.