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如何为NGO打造强势品牌

NGO管理 – 课程      2019/03/14

如何为NGO 打造强势品牌

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How to Build a Strong Brand for NGOs
如何为NGO打造强势品牌

Objectives
• To gain practical insights on the changing landscape of marketing communications
• To have a bird’s eye view on how marketing, branding, and state-of-the-art marketing communications tools work together
• To learn how to apply the knowledge to fulfill unique business objectives

Contents
• Why a brand is important to an organisation’s overall business strategy
• Key criteria for a strong brand
• How to formulate a competitive brand strategy
• How you can play role building a strong brand for your organisation

Course Details
Course Code: 18B-13
Date: 14 March 2019 (Thursday)
Time: 0930 – 1700 (6 hours)
Venue: Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong
Target Participants: NGO Managerial Staff or Project Leader
Class Size: 30
Language: Cantonese (supplemented with English)

Fee: $1,090 
$1,010 (Fees for HKCSS Agency Member Staff Only)
Early Bird Fee: $920 (Payment received on/before 21 February 2019 for HKCSS Agency Member Staff Only)

 Apply Now 

 


【设计引人的用户体验】 

今堂课的主菜-「用户体验」由导师Carolyn揭开序幕,具有丰富Marketing经验的她,为一众社福界同工,讲解服务使用者亲身体验之感受的重要性。

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Trainer

 

 


Ms Carolyn Butt 毕霭琼女士 
Chief Consultant
EGNITE

 

 More Details 

 

 

 

 

 

 
 
 

 

 

*以上课程获「小型机构能力发展津贴计划」资助,符合资格的小型非资助社福机构职员,如于2019年2月21日或之前成功申请可以二折学费 #报读,每个课程名额为 5 个。

# 关于「小型机构能力发展津贴计划」资助条件:凡申请者工作之机构年度经常开支少于一千万港元,成功申请者可获八成学费资助,即以二折学费报读课程。

 

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